Not everyone knows how to turn
Storytelling into Story Selling
Amazon tried it with Style Code Live. Other major retailers have tried it as well. And yet, they’ve all failed at livestream conversion. The reason? They don’t understand the principles of Story Selling.
They don’t understand that authenticity is more important than slick production values. The wrong balance lowers sales.
They don’t understand that viewers are not there just to be entertained. They need a reason to show up and buy.
They don’t understand the importance of creating a destination and building an engaged audience.
Storytelling vs Story Selling
Storytelling builds engagement and creates affinity.
Story Selling takes it to the next level, driving direct
response sales, creating affection and brand loyalty.
"Story Selling through livestreaming content is the single biggest opportunity for marketers since the advent of digital advertising, expected to generate $25B in shopping by 2023."
— Peter Farrell, Alice & Albert
The Art & Science
With a background in Brand, Social, and Marketing, the Alice & Albert team understands the art of storytelling.
Plus, having spent more than a decade at QVC, the world’s leading video commerce company, we also understand the science of Story Selling.
We’ve perfected an approach that balances the two—and know how this converts to dollars-per-minute.
By bringing proven TV selling principles to digital platforms and tapping into our pool of on-air and former QVC story sellers, we help you choose the right message—and the right talent to deliver it. And we help you build the audience you need to succeed.
Proof in numbers
Our direct team has already helped to drive several hundred million dollars in sales. And we’ve built a social commerce program that’s driven over $100M in sales over 5 years.