MARC BARBELLA
Brand Strategist, Storyteller, Simplifier
Halfway through college, on the pre-med track, Marc got the calling… to go to art school. Fast forward: Executive Creative Director and writer for award-winning agencies in London, New York, and Philly; Senior Leader of Brand Strategy & Experience for QVC US, UK, Germany, Italy, Japan, and France.
Marc left QVC to advise its former CEO on her vision of creating a new retail model for women built around the power of help. He has helped brands of all sizes tell their story, from Time Warner to The Weather Channel to Laurel Hill Cemetery. Global speaker. Guest teacher. Piano student.
PETER FARRELL
Marketing Strategist, Engagement Catalyst
Born in San Juan. Raised in Tokyo. Survivor of British boarding school. Peter left college with a music degree, but landed a dream job in advertising on McCann’s International Team.
Whether presenting campaigns around the world or performing music around the country, Peter’s focus has always been on creating experiences that inspire and engage audiences. Which has done just that for many of the world’s most recognizable brands: UPS, Bank of New York, Unilever, AT&T, Gillette, QVC, and TE Connectivity. Music Maker. RV Adventurer. Student of Parenting.
JENN MOYER-SMITH
Strategic Partnerships, Social Networks
A creative spirit who studied fine art and photography at Northern Michigan University. An entrepreneurial spirit who watched her dad create and grow independent record labels.
Jenn brought both experiences to her brilliant work for Lane Bryant, bareMinerals, Office Depot, NFL, and QVC – where she spearheaded strategic partnerships that fueled social media growth to $100M in revenue. Mother of two beautiful girls. Owner of two adorable dogs. Publisher of one imaginative children’s book series.
PETER BROWNE
Creative Director, Life-Long Creative Explorer
A journey that began at Savannah College of Art and Design. With stops at small specialty stores, big box retailers, and the largest TV shopping network on the planet.
More than two decades later, Peter still loves exploring creative solutions to problems. Digging deep to unearth a brand’s true story. And taking customers on journeys from storytelling to story-selling.
Whether creating inspirational training experiences or one-of-a-kind birthday parties for his wife and daughter, Peter’s creative on-off switch is always on.
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